Student ID: 013720055
FIN 600 Sec 02 11133 Seminar in Business Financial
Case Synopsis: INDIAN LAKE CITRUS COMPANY (A) Case 12
The Indian Lake Citrus Business was founded in 1929 simply by Matthew Steward. Today the firm is recognized as a prime producer of fresh, frozen, and made via concentrate citrus drinks. Matt Steward at first started with a business of buying and offering real estate. After a while using the to use his sales commission payment to invest it into lemon or lime land positioned in Florida's Of india River State. The Indian River Citrus fruit Company began selling grapefruits, lemons, and grapefruit bei wem wholesalers to get distribution to grocery stores. In order to expand his business, Matt decided to mix his company with companies of different growers to now develop the company's individual juice selection. Until today the firm has developed a few brands, Indian River Citrus, Florida Sunshine, and Citrus Gold, below which the firm sells its products all across the us. After a cautious market examination, the American indian River Citrus fruit management has discovered a market specific niche market for low calorie-lite fruit juice. With a slightly larger price tag nevertheless a 35% lower calorie count, the brand new product could satisfy the requires of customer who like the taste of orange juice nevertheless don't drink it because of its high caloric count. To be able to determine the feasibility from the project, the business has employed Lili Romero and Brent Gibbs because financial experts to assist management in the development of the task. They are evaluating the cost performance of using an unused section of Indian River's key plant and compare that the alternative accessibility to subleasing the production for 25, 000$/annual. In addition they incorporate expense the cost of fresh machinery, shipping and delivery and assembly cost, as well as expenses associated with the restructuring and rehabilitation from the for many years untouched production internet site. In addition the two financial analysts have to consider the cannibalization....