books review upon sales promotion strategy cadbury

 literature assessment on product sales promotion strategy cadbury Article

A STUDY UPON

THE REVENUE PROMOTION STRATERGY OF CADBURY

A PROJECT SURVEY

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR BEING THE DEGREE OF BACHELORS OF MANAGEMENT STUDIES

PUBLISHED TO

PUT ON BOSCO COLLEGE OR UNIVERSITY, KURLA

POSTED BY

MONESH DUMBRE

[University Roll No . ]

JOB GUIDE

PROF. PUNIT D'SOUZA

SUBMITTED TO

UNIVERSITY OF MUMBAI

ACADEMIC YEAR 2014-15

A STUDY ABOUT

THE SALES PROMOTION STRATERGY OF CADBURY

A PROJECT REPORT

POSTED IN PARTIAL FULFILLMENT WITH THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES

SUBMITTED TO

DON BOSCO COLLEGE, KURLA

SUBMITTED BY SIMPLY

MONESH DUMBRE

[University Roll Number ]

PROJECT GUIDELINE

PROF. PUNIT D'SOUZA

SUBMITTED TO

UNIVERSITY OF MUMBAI

ACADEMIC YEAR 2014-15

LICENSE

I hereby certify that the work which can be being provided in the BMS Project Statement entitled " THE REVENUE PROMOTION STRATERGY OF CADBURY”, in partially fulfillment in the requirements to get the award of the Bachelor of Management Studies and posted to University of Mumbai is usually an authentic record of my work completed in the academics year 2014-15 under the direction of Prof. Punit D'Souza, Department of Management Studies. The matter presented in this Project Report has not been submitted simply by me to get the award of any other degree in other places. Signature of Student

Monesh Dumbre ( )

This is to certify that the above affirmation made by the student is correct for the best of my knowledge. Personal of Guidebook Signature of External Information

NameName Date Day

Personal of HOD Signature of Principal

Name Name DateDate

SEAL OF COLLEGE

ACKNOWLEDGEMENT

I would like to set on record my profound sense of gratitude to Prof. Mamatha D'Souza, HOD-Dept. of Managing Studies, Put on Bosco College or university, Kurla, India, for her ample guidance, support and valuable suggestions. I actually express my own sincere honor to Guide Prof. Punit D'Souza, Dept. of Management Research, Don Bosco College, Kurla, India, on her stimulating direction, continuous support and direction throughout the course of the present operate. I i am sincerely grateful to my own teachers, my loved ones and good friends who have been very supportive with the encouragement and valuable suggestions, due to which in turn this Project has seen fruition. Signature of Student

Monesh Dumbre ( )

SUBJECTIVE

Though the Indian industry has large amount of potential to expand, it is very hard to survive through this kind of marketplace. The American indian market offers cut throat competition may it be in FMCG sector or client durables. Increasing growth could be achieved with the expense of competitors. This results in companies trying to gain competitive advantage through increasing differentiation inside their brands putting an emphasis on how they meet the needs of customer. Today's consumers are turning into harder you should. They are better, many more competitors with equal or better offers strategy more price conscious, more demanding, much less forgiving and them. The battle is not only to make good goods but also to make people buy them. Today on this sort of a competitive field it is a Huge task to get a company to differentiate their brands and make them jump out among the diverse range. The business tries to defeat such problems by introducing various marketing plans and marketing techniques, sales promotion is now a day's widely used tactics by different companies. Several sales advertising techniques allows the company to enhance its sales by offering a thing free together with the product or by offering the item at cheaper if acquired at a big quantity. This kind of increase in revenue is generally short-term. Promotion helps the company to produce awareness and interest on the product that may be followed by the need to buy the merchandise. Time has altered gone the times when child would settle-back and obey...

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