PESTLE Research on Toyota Hybrid Vehicles
JitHuat Suntan, Wen Ling Chua, Chee Kong Chow, Mei Ching Chong, Boon Cheong Chew up Faculty of Electronics and Computer Anatomist
UniversitiTeknikal Malaysia Melaka
Suspend Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia.
The development of an advance and safer hybrid car
technology is important in today's market due to the
shortage of precious fuel and global warming trouble.
The objectives of this newspaper are to investigate and
identify the elements and rationales that push Toyota
in hybrid motor vehicle production. PESTLE analysis can be
used to examine the gathered secondary data.
According to PESTLE evaluation, there are several
causes that affect Toyota to create hybrid car. Based
on the PESTLE analysis, all the factors are affordable
to support Toyota move to cross types vehicle production.
researchers include invented a few alternative strength
technology like the electric car. Despite to its
cons where the electrical car was found which it
was not able to carry out very long distance driving a car and the
difficulty regarding the recurrent recharges concern. Thus,
the hybrid electric powered car technology is actually incorporate
the benefits of the two conventional energy powered car and
However there will require large amount of money in order
to invent and develop a new-technology. So , what are
the rationales that maneuver automakers, just like Toyota to
into cross types vehicle development?
Key word-Toyota, hybrid car, PESTLE research
1 . Launch
In the last few years, automotive industry was
coming up with wonderful innovations today in order to
match the demand in the market . The most recent
innovation was mainly focus on the part of
environmental and energy usage issues. Therefore ,
hybrid car has been released.
Hybrid car technology is usually type of technology that made
the vehicle utilize at least two several power sources
in order to maneuver the car. Generally speaking, the crossbreed car type
which out there is hybrid electric automobiles
(HEVs) just like Toyota Prius Hybrid and Honda Social
Hybrid. A HEV is definitely using the mix of the internal
combustable engine with electrical engines to make the
automobile move. Its dual engine characteristic is going to
improve the gasoline efficiency and even help in elevating
the performance of the car.
However , the typical cars run using a single fuel
resource specifically gasoline, gas and diesel powered. Due to the
coming issues about the shortage of the natural
resource in world-wide recently, the standard cars
are generally not longer to fulfill for the future require. In fact ,
The study objective of this paper is always to investigate the
rationales that move Toyota into cross types vehicle
production and to identify its related factors by utilizing
2 . Books Review
PESTLE analysis is known as a structure to get planning, delivering,
and statement writing, additionally it is an synthetic tool to
consider external factors that help in the examination of the
impacts. Basically, PESTLE is mainly accustomed to identify
and summarize environmental influences on an
organization to help it determine actual and future ideal
contexts . Besides that, additionally it is a useful tool pertaining to
understanding the exterior macro environment in
which involved. PESTLE helps corporation adapt
proactively to ever changing environment and allows
advanced so that issues are predicted in
advance . Moreover, PESTLE analysis can help to
take features of the options and minimize the
threats. PESTLE can help to avoid strategies that may
end up being doomed to failure intended for reasons over and above control.
A current study which usually conducted simply by Jarzabkowskiet
's., (2011) regarding the use of ideal management
tools which included PESTLE among the group of
tools that were most widely used by simply practitioners in the
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pg 72 вЂ“ 76.
OxfordUniversity Press, 2007
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Romm, T., 2006, " The Car and Fuel of the Future, вЂќ
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